The Client
CopySprings founder, Chaya Beer, came to me for branding to position her as a trustworthy authority.
The Process
We started by digging into who her business serves, what makes her unique, and what clients feel when working with her. This foundation helps create an effective visual identity that resonates with her target audience.
Here is some of what we uncovered about CopySprings:
We provide marketing strategy and copywriting for small businesses to increase their business’ customer base. We value authenticity and ethical marketing.
We act like a Friendly Sage:
Knowledgeable but not over-your-head geeky,
advice-giving but not condescending,
guiding but not controlling.
Knowledgeable but not over-your-head geeky,
advice-giving but not condescending,
guiding but not controlling.
Clients come to us feeling confused and helpless about their marketing.
CopySprings listens, researches, and gets on board.
We provide insight, clarity, and a way forward.
CopySprings listens, researches, and gets on board.
We provide insight, clarity, and a way forward.
The Challenge
To communicate the clarity and authenticity of CopySprings, it was essential to keep an uncomplicated look. At the same time, it couldn’t look simplistic because CopySprings provides high-level thinking and strategic insight. This is the balance we needed to maintain.
