The Client
Miriam Devora has a passion for baking—the more complex, the better!
She shares the joy of her creations by baking custom cakes for special occasions.
Now, she came to me for visual branding so that she would be able to advertise her business and grow her customer base.
The Process
We started the process by exploring who her clients are, how their purchase makes them feel, and why they come to her specifically.
An aunt requests a special creation for a favorite niece.
A grandmother buys a cake for her grandson's birthday.
A woman orders when her friend graduates.
A grandmother buys a cake for her grandson's birthday.
A woman orders when her friend graduates.
People looking for a meaningful, personal way of celebrating a loved one’s special day turn to The Cake Box. Together with Miriam Devora, they plan a cake from taste and flavor down to decoration and style. These are not commercial bakery cakes. These have a delicious, homemade taste and are custom-decorated to convey any idea or theme.
This custom, personal service is unique to The Cake Box and it was crucial to highlight it.
These feelings of love and fun, when family and friends celebrate each other, were also a priority to communicate for this brand. The joy of giving is an important part of the experience and reflecting it visually would add emotional appeal.
The Challenge
Thus, our challenge here was to combine a joyous vibe with a high-end, custom, boutique-y look.
Working with Chani was a smooth, pleasant, and overall amazing experience. Chani works together with the client to figure out the branding and then brings it to life with the visuals.
The graphics are great and always spot on. And the process and the service are hard to beat.
Working with Chani was a pleasure and I’m thrilled with the design.
I would highly recommend her to anyone looking for a smooth branding experience.
Miriam Devora Newmark, The Cake Box
